
Hello,

Below you will find your customizable messages.

To edit the messages quickly and easily just copy
the code phrases below into the "find/replace"
feature in your text editor. This is usually found
under the "edit or search" menu at the top of
the page.

-------------
Instructions
-------------

Here is a link to a quick video that will show you how to
customize all of the messages in this set at one time:
http://www.lisamcope.com/customizing-messages

- Highlight and copy the copy and paste phrases including
  the quotation marks. One at a time and paste them in
  to the "find what" box.

- Type your own information in to the "replace with" box.

- Click the “replace all” button.

You're done now just check to see if all of the information
is correct and then paste your messages in to your follow
up auto-responder and start sending it.

------------------------
Copy and paste phrases
------------------------


"autoresponder code here" (found in your autoresponder service)

"confirmation link" (found in your autoresponder service)

"your name here"

"your email address"

"your URL here"



Best of luck with your ventures,
Lisa M Cope,
If you need help or have any questions
please visit the help desk at:
http://www.lisamcope.com/help

http://www.plrnewsletters.com
http://www.plrjunkies.com
http://www.contentcollectorsdream.com

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Conformation message:

Hello "autoresponder code here"

Thank you for your interest in receiving our emails

It is very important that you confirm your subscription
so that we can start sending your messages.

Please take a minute and click the link below
to confirm.

"confirmation link"

We will send your first tip as soon as we receive
your conformation.

Remember we value your privacy. We will never rent,
share or sell your email address.

"your name here"


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Message # 1

Subject line: Your First - All About Internet Marketing Issue

Hello "autoresponder code here",

Welcome to the first issue of all about Internet Marketing.

In each issue of "All About Internet Marketing"  you will learn
valuable information on how you can successfully build and
promote your own online business.

In this first issue we are going to talk a little bit about home based
business opportunities  and your financial success.

It seems home based business opportunities are quickly catching
on and becoming a viable option for more and more people every
year. The advantages of a home based business are evident: low
cost, flexible working hours and tax benefits, to name but a few.

But these advantages have pretty much been there for many
years, so why the sudden growth?

Why do so many people start their own home based business
right now, and why would network marketing be a good thing to
consider for so many others?

First of all there is worldwide economic uncertainty and many
economies are either facing a recession or are in the middle of
one. Turn open any newspaper and you can't miss articles on
companies downsizing and laying off employees by the
thousands.  Network marketing offers people the chance to create
a part time auxiliary income, right beside their day job.

This kind of extra income has proven a great help to many families
across the world. Of course many network marketers have made a
full time living out of their business. Some of them have made
fortunes. But this level of success, although available to anyone
who is willing to do the work, will not be for most people. Most
network marketers run a part time business for a small number of
hours a week earning them a couple hundred bucks a month.

Then there is the phenomenon of cocooning, where the consumer
tries to shield itself from all sorts of marketing messages. Do-no-
call lists are in place, making it harder and harder for companies
to get their messages across to the consumer.

Network marketing, which is based on moving a service or
product to the end consumer based on personal relationships,
delivers a strong answer to these challenges. More and more
traditional companies have discovered that network marketing is
a very cost effective way to reach consumers.

Of course we can't forget about the internet. This technology has
greatly helped making the world smaller, making it easier to find
and disperse information. Network marketing companies have
pioneered the internet to inform, train and motivate their
independent distributors.

The cost of home office equipment has decreased considerably.
These days you can set up a home office for just a couple hundred
bucks. Some may argue that you don't even need that much. Any
computer with an internet connection and a phone would be
enough for most network marketers to operate their business.

This makes it affordable for everyone to start a home based
business. Compare this to the cost of running a normal business
and it becomes clear why more and more people are being
attracted to a home based opportunity.

And then there is the growing lack of trust in the corporate world.
Not too long ago, people where quite used to having a job for life.
Or at least until they decided to quit. Nowadays many people have
come to realize that job security is a joke. Too many people have
lost their jobs more than once only to find out that they were
nothing but a number to their corporate employer.

It's not just the fact that you have to go out to find another job to
feed your family. It's also the fact that you've been listening to your
employer bloating about the importance of their human assets
when in the end in turns the employees where just considered
human assets.

Network marketing not only offers people a chance to create
some extra income, it also provides them with the opportunity to
get some of their dignity back. Helping them realize that they don't
necessarily have to depend on their employers paycheck. The
support structures that many good network marketing companies
offer are a great help to individuals joining this type of business.
Not only will they receive the proper training on their company's
products and services. They will also be educated on personal
development

The advantages of a home based business are evident and in the
near future we will certainly see more of it. Looking at today's
trends in the economy it doesn't take a genius to figure out that the
era of monolithic companies offering jobs for life has ended. It's
time to have the courage to bet on yourself again and home based
business is a good way to do so. And for those people that decide
to take this step, taking a serious look at network marketing is just
common sense. Even in a time where common sense isn't that
common anymore.

Make sure you look for your next issue soon. We will be talking
about how you can choose the right opportunity for you.

Thank you again for joining,

"your name here"

"your email address"

"your URL here"


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Message # 2

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about how you can successfully build
and promote your own online business. In this issue we are going
to talk about how you can go about choosing the right opportunity
for you.

Whether technology like computers is your forte or not, it is a
means to make money if you have some skills to offer in specific
areas.  Some people are great at marketing, or at building web
sites, so they sell online design and SEO services. Others are
handymen, great with a toolkit and can build houses, perform
expert carpentry tasks and so could setup an online business that
sells their own style of furniture or offer an interior design service.

There are two paths towards an online business opportunity.

- A home based job, or a home based business.

If you wish to work from home, in your own business, you will need
to establish your skill strengths. No need to know how to create a
web site as there are plenty of hosts such as Hostgator that will
provide tools that can enable you to set up a site in minutes.  All
you need to do is draft a business plan, whom will you sell to, how
will your reach them and what’s the competition? Do you have an
edge on the market? Can you offer something that is missing with
your competitors?

So these are the first steps towards your own online business
opportunity:

- Since you will be operating from your computer, are you
updated with the use of word processors, spreadsheets and
email? I suspect you are already, though if not, and you don’t have
Microsoft Office then download the openoffice.org set of tools. It’s
also a professional choice.

- This is a home based computer opportunity and not just an
office based business, you will be operating from your PC or Mac.
Ensure it is reliable, been checked for spyware, and has an anti-
virus program running. Don’t struggle with an old pc that is
problematic, invest in a new one  you are investing in your
business.

- It is a common question in blogs  what is the most successful
business idea? The business of working online is a changing one
and it is best to focus on long term plans rather than making a fast
buck. A home business computer opportunity starting from home
has a great chance of success due to its low start up costs.

There are plenty of home-based jobs available particularly in the
freelance sector. If you have specific skills, this is a great place to
find work. Sites that can help you move along are craigslist,
freelancers.com, freelanceswitch.com and flexjobs.com. It may be
a good start if you need capital and more flexible time to seek out
work while your business is building.

Be prepared to diversify right away if you don’t have a specialized
skill. One of the most popular choices initially is freelance writing.
Many use their writing skills to increase their business exposure
writing press releases, and articles containing sales copy to
promote their products or services.

Common online based businesses include affiliate marketing
programs, freelance writing services, design and programming,
franchisee options selling products and being a reseller.

Choose one that suits your long term interests carefully, this is a
life changing decision and needs careful thought. Do this and you
will reap the rewards.

Make sure you look for your next issue soon. We will be talking
about how you can successfully build and promote your own online
business.

Until then please feel free to contact me with any
questions you may have.

"your name here"

"your email address"

"your URL here"



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Message # 3


subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about choosing the right
opportunity for you. In this issue we are going to talk about using a
good internet marketing plan for your business

It’s no big news to say that the internet has transformed how world
business thrives. Companies of all sizes are taking the power of
web marketing and using it to promote their products and
services. This is the norm amongst companies starting up who
desire a fast and vast global reach.

Sites like PRWeb and PRlog allow you to submit a press release
on your latest innovation and have it read by thousands of viewers
on Google news. Not to mention that those sites have a high
ranking on the search engines so provided your press releases
are written properly  informative, showing the benefits, and
optimized for search engines with the correct choice of keywords
used to find your products  that press release will be found over
and over again.

It’s all about clickthroughs. This is the action someone takes when
a site link or button is pressed to open a web page containing
details of the product or service. Depending on the suitability to
the interested visitor, this could be a conversion to a sale. This is
the essence of the internet in marketing for businesses.

Google offer a wonderful set of tools to augment any plans set out
by the marketing department or the sole marketer. Google
analytics allows you to track all your visitor activity and conversions
and plan out campaigns around those findings. You can research
the right keywords that will allow your site pages to rank high in the
search engines so people will find your site.

Using the internet, you can build a fast mailing list by starting a
blog and inviting people to opt-in for a newsletter or a free product.
This in turn provides a good ROI (Return On Investment) that other
forms of media cannot compete with. Your web site is operating
24/7, literally taking orders while you sleep. This has left many
traditional channels for media exposure quite redundant which is
why so many magazines have spent a lot of time crafting a web
presence.

The internet in marketing strategies involves so many aspects that
will drive a business. You can send email newsletters that launch a
product or new benefit to a mailing list. Video has invited a wealth
of possibilities by inviting viral marketing with video clips showing
business promotions. YouTube has become a platform for
business launches as a result. There is podcasting, distributing
audio files that talk about a business venture.  People are moving
away from TV, radio and the yellow pages in vast numbers to
gather up to date information on the web.

A series of articles placed in blogs and article directories like
goarticles.com and USFreeads.com can catapult a product
launch. All you need to do is provide your email address or a link
to your web site. Google Adwords allows you to bid on popular
keywords allowing for direct targeting to your services using
search engines. Care needs to be taken here as it can be
expensive so consult an SEO expert initially about using the
internet in marketing with Adwords.

An online shop allows you to sell to anyone globally. Your revenue
potential then becomes limitless.

Make sure you look for your next issue soon. We will be talking
about

"your name here"

"your email address"

"your URL here"


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Message # 4

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about using a good internet marketing
plan for your business. In this issue we are going to go over some
of the steps need to build your own system for financial freedom.

Every entrepreneur knows that setting goals is crucial to business
success. If you don't know where you're going, how will you know
when you've arrived? Or, more importantly, when you're heading in
completely the wrong direction?

If you're the owner of a small business, what is your goal?

To make it to the end of the month with enough money in the bank
to cover the bills?

To take a vacation for the first time in five years?

Every small business owner should have the same goal - sooner
or later, to become independent of the business. Small
businesses turn into big businesses only when they are able to
operate smoothly without the owner being present. When you can
stay away for a week, or a month, or a year, and return to find the
business running better than before you left, you have the
opportunity to do whatever you like - sell the business and start a
new one, retire, buy a yacht and sail around the world.

True financial independence is the ability to live your life doing
what YOU want to do. Do you really want to show up for work an
hour early every day, leave late at night and never take a holiday,
for the rest of your life? Surely not.

What is the key to being able to walk away?

It's simple. You need a system in place so that everyone in your
business knows exactly what's expected of them.

When you take on a new employee, how do they learn what they're
expected to do? Does an existing employee take them in charge,
explaining how things work? How can you be sure that the new
employee is learning what you want them to know?

As the owner of the business, it's your job to ensure that a system
is put in place as the business grows. The system will ensure that
everyone knows what they need to know to do their job effectively.

How do you think companies like McDonald's are able to manage
thousands of restaurants across the planet? McDonald's Head
Office doesn't sell hamburgers. They sell franchises, and their
customers are the franchisees. The most valuable asset they have
is their system. It regulates what employees wear, the words they
say to customers, how many seconds a patty is left on the grill. to
variables within their business, every contingency is dictated by
the system.

The system makes it possible for new employees to fit in. They
are educated on 'how we do things around here'. They are taught
the specifics of their job. They may be required to sign a
performance agreement.

In a well-designed system, there is still space for individual
creativity. Better ways of doing things should always be sought out
and encouraged - and written into the system for the future.

The system provides the framework for ensuring that the business
is never entirely dependent on any one person. If you own the
business, your future depends on the quality of your system.

Make sure you look for your next issue soon. We will be talking
about some simple tips for starting a successful home based
business.

"your name here"

"your email address"

"your URL here"


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Message # 5

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about building your own system for
financial freedom. In this issue we are going to go over some tips
for starting a successful home based business.

The thrill of growing your business, the freedom and flexibility to
set your own hours, and the possibilities of ever- increasing
financial rewards are all wonderful reasons to start your home
based business.

Now that you've decided to start your business, you might be
wondering "How can I get it off to the strongest possible start?"
These seven tips will help:

 Set up a separate working space in your home. It doesn't
matter if this is a small bedroom, one part of the garage, or a
corner of the living room. The important thing is to have some
space that you can designate as your working area. This will give
you the space and room you need to craft your dream.

Stock your working space with materials. This sounds basic,
perhaps, but one underlying element of success is that you have
easy access to the tools, materials, and other resources you need.
Gathering everything close by also keeps you from wasting time
searching for it, so this step can be considered a time
management strategy, too.

Speaking of time management, your third step is to define the
parameters of your business. What days and hours will you work?
When will you market? When will you provide services or products
to clients? How will you keep all of this straight?

Balance action with planning. One of the most common pitfalls
to successful entrepreneurship is getting too caught up in action
without enough planning. Stated another way, this means that you
confuse "being busy" with "working on important projects." The
best approach is to plan your next couple of goals and then work
backwards to create step by step action plans to reach them.
Once you have the plan, then it's time to take the action.

Network like crazy. One of the fastest ways to grow any
business is to make connections with other people. Be sure to
share your passion and enthusiasm with others at every
opportunity. Let people know who you are and what you offer.
Remember, people can't buy if they don't know you're selling.

Present a professional image. If you want to be treated
professionally, present a professional image. Set up a separate
bank account for your business. Install a separate phone and fax
line. Create professional marketing materials. Be courteous and
pleasant in all your customer facing interactions. Basically, be
someone people want to do business with.

Automate your business as much as possible. Granted, you are
just one person (right now) and might have a lot of extra time to
take care of all the details. This might work for now, but won't work
into the future as you get busier and busier. It's best to set up
automatic systems and processes right from the start to free up
your time to concentrate on the most profitable activities.

These simple tips will get your home business started (and
growing) in the right direction.

Make sure you look for your next issue soon. We will be talking
about separating your personal life from your business.

"your name here"

"your email address"

"your URL here"



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Message # 6

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about tips for starting a successful
home based business. In this issue we are going to go over some
simple tips to separating your personal life from your business.

If you work from home, chances are you already know that you’re
really pulling “double duty”. You probably work on your business
while doing the laundry, corralling the kids, or fixing dinner... and
let’s not forget all the phone calls from family and friends expecting
you to run errands or just "go out" for an afternoon of fun.

One of the hardest parts of running a home business is separating
your work from your family and social life. Here are six proven
ways to keep your home life running smoothly while keeping your
business on track.

1. First, create a work schedule and stick with it. It may be
tempting to answer personal calls during the day or take business
calls after-hours, but doing this actually shows that you’re
expendable  not dependable  and people will take for granted
that you'll “always be there” for any little things that come up. Even
though family comes first, stay true to your business hours and
resist the urge to chat with friends or pick up groceries during
working hours.

2. Your friends may consider “working from home” an invitation to
chat during the day or just go out for coffee or shopping for an
afternoon. Make it clear that your business hours are just that  for
business. Leave personal calls for after-hours, and you'll find that
your friends will gradually accept your schedule without feeling
slighted.

3. Just because you have to set up a work schedule, doesn't mean
that you have to keep the same hours as everyone else. One of
the benefits of working for yourself is setting your own hours to fit
your most productive times. Whether you’re an early bird or a night
owl, you'll find that you'll get much more done when you’re attuned
to your body’s own natural rhythms.

Some people work in the morning, take a break in the afternoon
when the kids are home from school, and work again in the
evening. Schedule your work time when you feel the most
productive and you'll find that things get done easier, faster and
better than when you were dragging along during those same rigid
work hours that everyone else has.

4. If getting after-hours business calls or work day personal calls is
a problem, it helps to have a separate business phone line, or at
least an answering machine or voice mail, to take the incoming
calls. This also gives your business a more professional
appearance to clients than if you and your family make and
receive calls from the same phone line.

5. If at all possible, try to separate your “home office” from the rest
of your home. If you don’t have the luxury of a separate room, a
room partition or screen can be just as helpful. This also serves as
a visual cue to family that you’re working and shouldn't be
bothered.

6. Dress and act professionally while working. Some people find it
helpful to dress in casual business attire during their working
hours. This reinforces that just because you’re working from home
doesn't make you any less of a professional.

Answer the phone with your name, or business name, and keep
your children off the phone during business hours. Also, spend
money investing in the tools you need to do your job right. A cell
phone, fax machine or even a budget computer can help turn your
home office into a true workspace.

If you follow all of these tips and stick with them, chances are you'll
find a routine that not only makes you feel productive and active in
your business, but also projects the message that you mean
business  literally!

Make sure you look for your next issue soon. We will be talking
about jump starting your online marketing campaign for greater
success.

"your name here"

"your email address"

"your URL here"


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Message # 7

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about separating your personal life from
your business. In this issue we are going to talk about jump
starting your online marketing campaign for greater
success.

In the internet age, having an online marketing campaign should
be one of your top priorities. That’s a broad, sweeping statement,
but it’s a broad sweeping truth. I don’t care if you’re a Fortune 500
company or the owner of auto shop in Podunk, Wisconsin, you
need to be online, and you need to have an online marketing
campaign.

The days when you could get by without having an internet
presence might not be dead, but they’re definitely circling the
drain. Virtually everyone has a cell phone these days, what we still
refer to as a cell phone is really a mobile connection to the
internet. People are constantly connected, and people are
constantly using this connection to find the place and things they
want to find.

If you don’t have an online marketing campaign in place, you are
not going to be there to find. If you aren't there to find, you are
going to watch your business eventually dry and blow away. You
need to be online, and you need be online with a strategy in place.
I'm going to show you how to create a simple, effective and
inexpensive online marketing campaign.

The very first step is to make sure that you have a nice,
professional looking website. You'd be shocked at how many
businesses pay good money to put cheap looking websites on
line. Good, attractive design is important, and it won't cost you
extra. It should also be consistent with the look of your business in
general, including stationery and business cards.

The next step is to make sure that your website is search engine
optimized. This is a big subject, but the basic idea is make sure
that your site makes it as easy as possible for the search engines
to put you at the beginning of their results for the keywords that
your customers will be using. You can have a beautiful website
and an excellent business, but without search engine optimization,
you won't get anywhere.

The next step in a good online marketing campaign is to make
sure your website is capturing potential customer’s email
addresses. You'll need to set up an autoresponder service to
make use of this, but they’re cheap and easy to use. Just make
sure you offer your customers some reason to give their email
addresses. It may not be using money, but it is still a transaction,
and you need to give good value.

This allows you to interact with customers and give them multiple
chances to buy from you, in addition to keeping your business in
their minds. The next time they want what you offer, you’re going to
be the first person they think.

Once you have all that in place, you can experiment with using
online advertising. There are lots of ways to this, from banner
advertising, which is generally ineffective, to sponsoring a blog or
website, which can be expensive, to pay per click, which is usually
the best place to start. Pay per click puts a small ad related to
whatever a person searching for next to their search engine
results. You see this every time you use Google. You can use this
to get visitors to your site, and if you have followed the above
steps, turning them into customers.

There you go; you should be well on your way to you first online
marketing campaign. These techniques are simple, but they can
explode your business and put money in your pocket. Don’t wait to
get started, because your competition might already be working
on it.

Make sure you look for your next issue soon. We will be talking
about finding an internet marketing expert that you can trust to
teach you.

See you soon,

"your name here"

"your email address"

"your URL here"


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Message # 8

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about  jump starting your online
marketing campaign for greater success. In this issue we are
going to talk about finding an internet marketing expert that you
can trust to teach you.

Which internet marketing experts should you turn to?  These
people, who have been tagged as “gurus” by some, have more
experience in the IM world than others.  But, it seems like there’s a
new “guru” on the block every day.  So who should you trust to
teach you the ropes?

Here’s a check list on how to evaluate internet marketing experts.

Have they actually made money doing the things they are
advising you to do?

Ironically, many internet marketing “experts” are most expert at
promoting themselves.  They'll tell you, for instance, to stay out of
the “internet marketing” niche because the “experts” have it
cornered.  Instead, they'll say to go into less competitive niches.
But, if you press them, they will have to admit that they've never
been in any other niche themselves.

Are they transparent?

The “gurus” that I like best are the ones who will show you what
niches are actually making them money. They’re not afraid they'll
lose their precious “position” to someone less experienced than
they are.  This transparency allows you to evaluate them wisely.

Do they give you a step by step plan?

The internet marketing experts who are best at teaching newbie
and internet marketers are those who can provide detailed, step
by step plans for success.

Do you trust that they have done what they say?

It’s really easy to say they made “a million dollars” from a system
when you are on the internet.  You don’t even have to keep a
straight face. You can also photoshop Paypal and Clickbank
screen shots to “show” that you have made a lot more money than
you really have. So, when finding a guru to follow, you should have
a gut feeling that they have done what they've said they've done.

Is their plan something you feel you can do?

There are many kinds of internet marketing experts.  Some
recommend setting up a network of blogs and doing a ton of
writing.  Others use pay per click marketing in their strategies.
Some urge you to go offline and contact business owners to build
websites for them.  All of these strategies can work.  The trick is to
find a guru who can teach you the strategies you are most
comfortable with yourself.

Do they say you can do it with “no work.” ?

Let’s face it, there’s very little in life that you can achieve with no
work.  Every once in a while, someone hits a jackpot. Whether it is
in Las Vegas or online.  But, for the most part, making money of
any kind requires work.  If you see a guru promising a “no work”
system, run away fast.

Is it ethical?

There are a number of ways you can make money on the internet
that some can live with and others find downright unethical.  Make
sure you are able to live with yourself in the morning before you
start any internet marketing scheme.

There are many people claiming to be internet marketing
“experts.”  Choose wisely before selecting an expert to follow.

Make sure you look for your next issue soon. We will be talking
about improving your internet marketing results by offering value.

"your name here"

"your email address"

"your URL here"

--------------------------------------------------------

Message # 9

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about finding an internet marketing
expert that you can trust to teach you. In this issue we are going to
talk about improving your internet marketing results by offering
value.

Do you want to improve your internet marketing strategy for your
business?  Have you found that what you are currently doing is not
taking you far enough?  Are you struggling to get to the next level?
The best thing you can do to improve internet marketing strategy
is to value your customers.

Unfortunately, many marketers see their customers as “marks.”  If
they buy your snake oil and don’t like it, there are millions of more
fish in the sea.  But if you want to improve internet marketing
strategy, you need to change your mind set.

A customer relationship is a valuable thing.  There are two parts to
this.  It is much more expensive to acquire a customer than it is to
keep one.  Once you have sold a product to a satisfied customer,
they are much more likely to come back for more.

That’s one reason why it is important to develop an maintain a list.
Once you have established value with a customer, you are able to
go back to them with new product offers.   Customers buy from
people they trust.

This is true whether you are selling affiliate products or your own
products.  If you are selling affiliate products, and people trust you
to make recommendations, they will buy through your links.

Think about the books that serve as “guides” for travelers.  Hotels
fight to get “5 star” ratings from various directories because it can
significantly increase their business.  Affiliate programs should be
vying to have you recommend them because a recommendation
from you should bring in a flood of traffic.

If you are selling your own products, this remains true as well.  If
you sell a customer an initial product and he or she likes it, they
will probably be interested in a similar product you have to sell as
well.

Bring them into your product funnel.  You should plan up sells and
down sells for each product you sell.  Look at ways to repackage
the products to add value.  For instance, you can turn an ebook
into an audio book and sell it again.  Or, you can turn a bunch of
short reports into one package.

If you value your customers, you will improve internet marketing
strategy all around.

P. T. Barnum is “famous” for saying, “there’s a fool born every
minute.”  The truth is there is absolutely no record of him saying
this.  Joe Vitale named his biography of Barnum “There’s a
Customer Born Every Minute.”  That’s the mind set you should
have
if you want to really improve internet marketing strategy.

If you see the people on your list and the people who visit your
website as customers, you will develop relationships that will last
for many years.  If you treat them as “fools” they may buy once, but
they will be loath to ever purchase something from you again.

Furthermore, when you treat people as “marks,” it cheapens the
whole buying online experience in general.  It drives people to “big
names” like Amazon rather than the smaller distributors who can
offer real value.

Don’t fall into the “fool” trap. See and treat your customers as
valuable because they are.  That’s how you improve internet
marketing results.

Make sure you look for your next issue soon. We will be talking
about simple things that will make internet marketing work well for
you.

"your name here"

"your email address"

"your URL here"

--------------------------------------------------------

Message # 10

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about improving your internet marketing
results by offering value. In this issue we are going to talk about
simple things that will make internet marketing work well for you.

The way internet in marketing works is becoming clearer and
clearer from day to day.  Like many things, advertising and
marketing strategies are only beginning to scratch the surface of
this rapidly expanding force. Whatever baby steps we've taken to
fully utilize it are still very powerful in their own right after all, there
has been nothing like the internet in the history of mankind.

We may not have yet fully realized just how deep or how far the
internet can go.  Despite its penetration into the idea of a
household it is still not as every day as the television or the radio.
As a canvas for marketing, it’s the baby boy or girl of the media
world.

Only recently have references to the internet in media been made
realistically  most references make it out to be some magical thing
that can answer anything and anyone.  Now, people are getting a
good idea of how it works and want to try internet in marketing for
themselves.

The first step and possibly the most commonly known method of
internet in marketing has been through email newsletters and the
like.  Through an easily accessible method like email, people have
been staying in contact with their customers as if they were simply
in the neighborhood  except now, that neighborhood has been
extended to anything with an internet connection. Currently, it is
also the prime method by which scams and spam are delivered,
making people look at it with a grain of salt.

Internet in marketing took on a whole new level when Amazon.com
created the idea of web affiliates. This is the internet equivalent of
the infomercial  after all, where else could an entire site or
channel be used as an ad?

Affiliate marketing is essentially when people promote certain
products or services for a commission of the sale price.  In doing
so, they also offer their viewers the chance to click on various ads
or links to the "money" site.

This is why they need similar or related content  the more similar
the sites, the better the chance that the viewer or user would
actually be interested in clicking the link.

Payment here varies, but for the most part requires actual action
from the user for payment.  It takes more than viewing the ad  the
user needs to either click, or act on the ad in such a way that is
beneficial for the main site.  In this way, the advertiser only pays for
conversions, leads or click that benefit them, putting some of the
work into the affiliate’s hands.

Marketing on the internet can be very profitable, if done correctly
and like actual advertising, there is no magic formula to get
everyone into your site, but the effort will probably pay off.
Research and knowing how to actually do the marketing is vital
this allows you to weed out those who can and those who can’t
promote you. Internet in marketing a new concept, but one you
can’t pass up.

Make sure you look for your next issue soon. We will be talking
about whether or not being an affiliate can change your life.

See you next time,

"your name here"

"your email address"

"your URL here"

-----------------------------------------------------------------

Message # 11

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about simple things that will make
internet marketing work well for you. In this issue we are going to
talk about whether or not being an affiliate can change your life.

Being an associate affiliate can be extremely profitable, but it's not
as easy as all the gurus make it sound.  After all, you have to
generate targeted traffic and make it convert in order to get paid.
That means convincing people, most of them with short attention
spans, to take sign up for offers or make purchases through your
link.

This works out well for both parties because the producer doesn't
pay you money until you give them some leads or customers.
Associate affiliates use this relationship to make money without
having to worry about customer service or product delivery. It sort
of lowers the risk for both involved parties.

For beginners, this is a great way to start earning money.  You'll
also learn the ropes of internet marketing and this is vital to your
long term success. Of course, your site might have its own goal,
but starting off with promoting a product that is already converting
and optimized you're making things a lot easier for yourself.
Doing so requires a combination of factors almost all of which are
under your control, which is a good thing.

Many companies will allow you to sign up for their affiliate program
even if you don't have a website of your own.  On the other hand,
some companies require you to have a website that's closely
related to their niche and you'll need to submit traffic stats to them
in order to become an associate affiliate for them.

After all, if you have the same topics on your sites, there’s a
greater likelihood of crossover from readers.  If you had a soccer
website, you probably wouldn't have crossover readers for a site
on wheelchairs.

Another factor to know about is keywords.  Keywords are the
words that people put into search engines to look for a specific
topic or subject.  Just about anything can be a keyword phrase,
but some keywords are more profitable than others.

These are usually keywords which have moderate to high
searches on a regular basis and a low number of competing
pages.  Optimize your sites for the most profitable keywords and
you'll stand a greater chance of not only making sales, but
securing a hands-off income stream.

Of course, being an associate affiliate isn't the be all and end all.
Unless you’re simply there to make money, you probably opened
a website because it's something you’re interested in.  If you’re not
enjoying it anymore and you’re not just in it for money, feel free to
move on to more interesting prospects.

You have to be in a place that’s good for you otherwise, you
wouldn't be able to stand the grit and the everyday pressure that a
website demands.  If you’re still interested, there’s a lot of money
to be made being an associate affiliate and if you go about the
process correctly you can turn your efforts into residual, long term
rewards.

Make sure you look for your next issue soon. We will be talking
about why effective internet marketing begins with a business
plan.

"your name here"

"your email address"

"your URL here"


-----------------------------------------------------

Message #  12

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about whether or not being an affiliate
can change your life. In this issue we are going to talk about why
effective internet marketing begins with a business plan.

Effective internet marketing begins with the business plan.  One of
the reasons that franchises are such a popular offline business
model is that they present a plan for making hamburgers or
tutoring kids.  Having a plan is one of the most important things in
business and a key component of effective internet marketing.

The first thing I want to ask you is whether you want to have an
internet marketing business or an internet marketing hobby.
There’s nothing wrong with making a couple hundred dollars a
month doing something that is kind of fun.  But it’s not a business.
It’s a hobby.  Effective internet marketing means treating it like a
business.

The first step of your plan needs to be your long range strategic
goals.  How much do you want to be making?  What are your
resources to get there?  Steven Covey made popular the saying
“begin with the end in mind.”  That means, look down the road 5
years or so and find out where you want to be.  Then you can plot
backwards what milestones you need to meet to get there.

Your plan should be divided into long term (5 year), mid term (1
year), quarterly, monthly, and daily objectives.  This way, you stay
on track.

Additionally, you need to develop systems for everything you do.  If
you plan to outsource your article writing, set up a system for
everything from hiring your writers to how they deliver the content
to you.  If you systematize the plan, you will get better results.  One
person posted a question about why his writers never gave him
titles to the articles.  A responder asked him whether he had
asked them to.  If you have a system in place, when you bring on a
new writer, he or she will know exactly what you expect of them.

Effective internet marketing also means developing a budget and
sticking to it.  Internet hobbyists buy every WSO or course on the
market.  They dabble in one thing, listen to an ecourse, buy a
domain name they never use, etc.  Someone who is marketing on
a business developed budget will buy only the things he or she
needs to move their business forward.

As you put together a real business plan for your internet
marketing business, you will find that you are making a lot more
money.  It stops being something you are playing at on the
evenings and weekends and starts to take shape as a “real”
business.

Pretty soon, you will find that you can leave your day job and make
the online world your primary source of income.  Many people
have done this before you.  More, though, have played at it,
and said, “internet marketing doesn't work.”  Those are mostly
people who didn't have any real plan.

Do you want to have a hobby or a business?  The answer to that
will determine how successful you are.  Always remember that
effective internet marketing is a business and you need a plan.

Make sure you look for your next issue soon. We will be talking
about using ebooks as an internet marketing strategy.

"your name here"

"your email address"

"your URL here"


---------------------------------------------------------------------


Message #  13

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about why effective internet marketing
begins with a business plan. In this issue we are going to talk
about using ebooks as an internet marketing strategy.

An Ebook internet marketing strategy can vary from plan to plan,
but the most important thing is that you do have a plan.  Some
people write a report or even a large tome with no plan as to how
to sell it.  There’s an “if you build it, they will come,” mentality.  In
this article, I'm going to give you an ebook internet marketing
strategy.

The first ebook internet marketing strategy I'm going to discuss is
the scenario where you haven't actually written the product yet.
This is the best way to go.  If you have already written your ebook
but still need a strategy, I will discuss that in the second half of the
article.

First of all, you are going to have to decide on the delivery
mechanism.  For instance, is this something you are going to
promote on Clickbank?  Are you going to promote it to your list
only?  Are you going to get JV partners?  All of these things should
be taken into account before you do anything else.  For instance, if
you are going to sell through Clickbank, you will need to develop
affiliate tools as part of the sales letter process.  If you are going to
be working with JV partners, you need to get them lined up.  So,
start working on the mechanism first.

Next, you are going to write your sales letter.  Yes, this ebook
internet marketing strategy calls for the sales letter before the
book is ever written.  Promise the world in your sales letter.  Let
people know you can cure cancer, fly them to the moon, or solve
all of their financial worries.

Now, you’re ready to actually write the ebook.  Go through your
sales letter and actually make good on all of the promises you
made.

This backward step internet marketing funnel is very effective in
helping you to develop an ebook that actually sells.

But, some people have already developed the ebook and know
they want to know how to market it.  This is the position most
people find themselves in.  Unfortunately, you are at a
disadvantage, but it can be overcome.

In this case, the ebook internet marketing strategy involves figuring
out the delivery mechanism (such as Clickbank), then writing the
appropriate sales letter for that medium using your ebook as the
basis for the sales letter.  You may find that you need to revise
parts of the ebook based on holes in the sales letter.  You may
want to make promises in the sales letter that your ebook doesn't
deliver.  If this is the case, go back and rework the ebook so that
you can deliver what is promised in the sales letter.

In sum, there are three steps to an ebook internet marketing
strategy.  First, you have to determine the delivery mechanism.
Then you have to write a sales letter.  Finally you write the book.  If
you have done this backwards, it will mean more work in the short
term because you will have to correct the mistakes you've made.
But, it can be done.

Don’t believe that just because you've written a great ebook that
people will buy it.  You have to have an ebook internet marketing
strategy to sell it.

Make sure you look for your next issue soon. We will be talking
about how a good marketing strategy will get more targeted traffic
to your website.

"your name here"

"your email address"

"your URL here"


---------------------------------------------------------------------


Message #  14

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about using ebooks as an internet
marketing strategy. In this issue we are going to talk about how a
good marketing strategy will get more targeted traffic to your
website.

A website marketing strategy is the things you do to get targeted
traffic to visit your corner of the internet.  There are many things
you can do to get visitors.  There is not one “correct” procedure.
Instead, you need to look at your options and develop the website
marketing strategy that works best for you.

One website marketing strategy is to write articles and submit
them to article directories.  The best thing about this approach is
that you can do this with absolutely no money to start with.  If you
are not good at writing, article marketing can still be cheaper than
other kinds of advertising.

Write 25 articles (or have them written for you).  Sign up for an
account at EzineArticles.com and submit the 10 articles. You can
only submit 10 when you have a basic account.  After those 10 are
approved, you will be upgraded and can submit more.

Then, go over to Squidoo.com and create a lens and put 5 of your
articles on the lens.  Then go over to HubPages.com and create a
Hub with 5 articles.  The final 5 articles should be submitted to
multiple directories.  One way to do this is through iSnare.com
which, for $2 each, will submit your articles to hundreds of
directories.

Another website marketing strategy is to use pay per click
marketing to get traffic to your website.  For this strategy, you will
set up accounts with Google’s Adwords, Yahoo’s Search
Marketing, or some of the lesser known and cheaper options like
7Search.

The advantage of Pay Per Click marketing is that it works quickly.
You should start seeing an immediate stream of visitors to your
website.  The disadvantage is that unless you know what you are
doing, you can lose your shirt doing it.  So, take the time to learn
about PPC before starting, set your initial click values low, and set
a daily cap on the amount you are willing to spend before you
start.

Another website marketing strategy is called forum marketing.
For some reason, many people do not like to do forum marketing
despite the fact that it is wonderfully effective.  What you do is join
a forum that is relevant to your website.  Initially, you should
respond to other people’s posts with good information.  Then, you
should start your own posts offering information or asking smart
questions.

After you have 25 or so posts, create a signature with a link back
to your site.  Don’t be blatant about it.  When people consider you
a valuable member of the forum, they will be curious about what
else you have to offer and will check your website out. These
people will already be pre-sold on you and will be open to
whatever products or services you are selling.

There are many ways to get visitors to your website.  You need to
develop a website marketing strategy to get traffic to your site.

Make sure you look for your next issue soon. We will be talking
about few quick search engine optimization tips you can use to
get more traffic to your website.

"your name here"

"your email address"

"your URL here"


---------------------------------------------------------------------


Message #  15

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about how a good marketing strategy
will get more targeted traffic to your website. In this issue we are
going to talk about a few quick search engine optimization tips
you can use to get more traffic to your website.

Getting your website to the top of the search engines is crucial for
a thriving online business. Unfortunately, very few people really
know how to do this. In this tutorial, you'll get a “crash course” in
what to do to get your website to rank highly. We'll cover all the
basics in an easy to understand manner so you can apply what
you learned right away.

Keyword Research

Keywords are the words that your user types into Google to try and
search for websites. What keywords do you want to rank highly
for? It’s important to choose what keywords you want to rank for
before you start optimizing your site.

See how much volume keywords get using the Google Keyword
Tool.

Optimize Your Title Tag

The next step is to optimize the title tag on your website. The title
tag goes between the head tags and looks like this:

<head>
<title>Your Title Here</title>
</head>

Make sure your main keyword appears once or twice in the title. If
you have a secondary keyword, put both of them in the title. Don’t
have any keyword more than twice.

Optimize Your Site

There are many other factors that are important for onsite
optimization. Two of the big ones are your header tags and your
keyword density.

Use <h1> for your headers. In between them, make sure you
mention your keyword at least once.

Use your keyword often in your text, but don’t make it sound weird
to do so.

These two factors have an influence on Google, but not nearly to
the same degree as before simply because people abused the
system.

Get Quality Backlinks

The next step is to get good backlinks from sites that are related
to yours. There are many ways to do this. Here are some of them:

- Submit free press releases
- Offer to write articles for other sites in exchange for a back link
- Pay for it
- Submit your site to directories
- Link to them and ask them to link back
- Post comments on related blogs
- Etc

Be creative. Come up with ways to get back backlinks to your site.

Optimize Your Anchor Text

If you can, ask the website owners who are linking to you to create
their link with good anchor text. A good anchor text is a link that
has your keyword in it, rather than just click here.

For example, if you’re selling woodworking workshops:

Bad: *Click Here* To learn About Woodworking Workshops

Good: Click This Link to *Learn About Woodworking Workshops*

Where ** = The Link Text

Wrapping it Up

If you select your keywords carefully, optimize your title, your h1
tags and your keyword density, get quality backlinks and optimize
your anchor text, you'll be far, far ahead of your competition.

In fact, you now know more about how to get your website to rank
well in the search engines than most webmasters on the internet.
Now it’s time to put this knowledge to use and really see the
results. What you learned here can literally double your business
overnight.

Make sure you look for your next issue soon. We will be talking
about how to get a buzz going online about your business.

"your name here"

"your email address"

"your URL here"


---------------------------------------------------------------------


Message #  16

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about search engine optimization tips
for getting more traffic to your website. In this issue we are going
to talk about how to get a buzz going online about your business.

As someone who makes it their business to do marketing and
advertising for others it may be that the hardest company to
promote is yourself. There is nothing wrong with a little shameless
self promotion. We are going to look at some reasons that it
shouldn't be so difficult and how you can have one that is
successful. There may be some things in this article that sound
obvious but many times it is the most obvious things that slip by us
and confounds our efforts.

The first thing that you need to do is consider yourself a client.
What are the things that you do when you are starting an
advertising and marketing campaign for someone else.

First you need to have a target market. Who is going to be your
target market? Well, everyone. The best thing to do, though, is to
look for a niche. Your niche could be small businesses who need
very little online presence but who do not have the time, money,
knowledge, or resources to pull something like that together.
Having that online presence can be incredibly helpful to a small
business and you can make it happen.

Sure they won't be bringing in the big bucks for you that some
huge corporation will have but what you will find is that not only will
they be loyal to you, they can get referrals for you and can e easily
found. You could even go after a certain niche of small
businesses. It could be anything associated with the medical field,
or sports, or the outdoors, or any niche. The sky really is the limit.
The more you get to know a niche, the better you will be at
designing a marketing and advertising campaign around them.

An advertising and marketing campaign for yourself can also be
tailored to go after a certain niche. It can also turn off a niche just
as easily. Consider all of the tailoring to young, urban and “hip”
people. It may have some funky music and slick graphics with
whirly things and lots of dancing but will something like that be
appealing to a group of doctors...who may, as a niche, have some
very deep pockets? Probably not.

What about your website that has the Goth thing going on or
shows
some great designs that would be good as a tattoo? Sure it might
reflect who you are but does it reflect and draw in  those people
whose business you need and want. It isn't called selling out to
cater to the likes of those whose business you desire. It's called
selling.

Several years ago the band Metallica was talking about the
criticism they have received for trying to reach a broader market.
Their lead singer, James Hetfield, said “sure we sold out....every
seat in the house.” The successful strategies used will take note of
these things. The marketing and advertising you do for your own
business will be successful online if you make yourself as
appealing as possible to as wide a range of people as possible
on the Internet.

Make sure you look for your next issue soon. We will be talking
about understanding your target market for a more successful
marketing campaign.

"your name here"

"your email address"

"your URL here"



---------------------------------------------------------------------


Message #  17

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about how to get a buzz going online
about your business. In this issue we are going to talk about
understanding your target market for a more successful marketing
campaign.

Before you can do any good advertising your product and service
or undergo any decent marketing campaign you have to know your
target market. In the world of internet marketing you need to be
able to know as precisely as possible all the information you can
gather so you can custom tailor your marketing mix to be more
effective.

You will need to know about their demographics. On any online
marketing campaign you need to know who it is that you are
reaching out to.

What does your ideal customer look like?
How old are they?
What income bracket are they in?
Where do they work?
Where do they socialize?
What are their buying habits?

The marketing strategies that you incorporate are going to use all
this information. Fortunately it doesn't take much to find out much
of this. If you are targeting a certain geographic area, use the
internet to find out as much demographic information as possible.
In the US use the chamber of commerce for that area.

For your market targeting you will also need to know about their
geographic location. What is the culture there like?

Get familiar with it and find out what things are typical for that
region. Make sure you find out not only what marketing strategies
are popular but find out also what things are taboo. What may
seem harmless to one region may be a death sentence to your
marketing strategy if your marketing research doesn't find this
information out.

You also need to see what other factors might affect the buying
decision and behavior of your target market.

What styles are in fashion for your target markets?
What type of climate is it?
Are they free with their money?

It may seem like a lot of work but if you want your marketing plan to
work, all of this research is going to pay off.

The most important part of your marketing research will be
understanding your customers needs. The more you understand
this, the better able you will be to create an ad campaign. This will
help bring about some effective branding of your product and
services as a viable part of their buying pattern.

Your best way to find out about your target market, though, is to
spend time where they are. If your hope is to have a coffee shop,
you are going to want to see first hand what works and doesn't
work You will want to know what the atmosphere is like in a
successful coffee shop and spend time talking to customers to
find out what they like and don't like about it. The same thing is
going to be important for any online marketing plan.

Wherever it is that your potential customers go to find out more
about what you are trying to offer them, go and spend time there. If
there is a forum that is used by those who typically are interested
in your product or service, be a member of it or spend time
reading what is going on. Get in the shoes of your target market
and find out what it is like to be them.

The more you can understand them, the more effective you will be
a marketing to your target market.

Make sure you look for your next issue soon. We will be talking
about effective keyword search engine ranking.

"your name here"

"your email address"

"your URL here"

---------------------------------------------------------------------


Message #  18

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about understanding your target market
for a more successful marketing campaign. In this issue we are
going to go talk about effective keyword search engine ranking.

To understand how to get more efficient at finding out how to get
the most out of keyword search engine ranking tools, you may
need to know how they work. Search engines use things called
bots or spiders to travel on the web and survey what is going on to
build their databases. They go to each website and collect data
that is then added to the search engine index.

When someone does a search for something on the search
engine, it will use all the data gathered to give the one searching
the choices it believes best fit their needs. It also ranks them in
order of how closely the site will meet their needs based on the
way they search was phrased.

The most commonly used way the spiders gather the information
is looking for keywords that seem pertinent to peoples searches.
The keyword can be any work on a web page. Certain words and
phrases tell the bots what it is this page has on it and stores that
information so it can be used to aid in searches. The keyword
search engine ranking efforts you use will make the most out of
this.

One thing that web builders and authors may do is use meta tags
to help aid the bots in their search for relevant information on your
page. This will help the search engines know what the web page
is about instead of having the bots guess and try to figure it out.

This will help make sure that your website is viewed by people
who might actually think your information is useful. Proper search
engine optimization techniques will help make the most of these
meta tags and will also help you figure out what words and
phrases in your text will help get it noticed better by searchers and
make the keyword search engine ranking high.

What is important for any website is generating a lot of website
traffic. There are many advertising techniques you can use but
having your website search engine optimized will often time help
generate traffic more than any advertising. To get the most out of it
is important that you compile a large range of keywords that could
help get traffic to your website.

Brainstorming is a good technique to use but also are the various
free keyword search tools that can give you a list of relevant words
to use in your writing. Keyword search engine ranking tools that
are available use information from the search engines themselves
to find out what words or phrases are being used to find
information about what you are offering.

You will also want to find out how much competition you will have
with others trying to use your keywords. You may have a niche you
are trying to reach and have found keywords used by everyone
interested in your products/services, but it won't do you any good if
the market is already saturated. If there are hundreds of thousands
of choices for those who are using those keywords you may have
too much of a battle to fight to claim your piece of the pie. A good
keyword tool can help you with this.

There are many other things that you can know to improve the
keyword search engine ranking of your websites. If you gather as
much information about this and incorporate it into you web site
design and learn more about how search tools are used, the
search engine ranking of your webpages will grow.

Make sure you look for your next issue soon. We will be talking
about getting your business noticed by using free website
templates.

"your name here"

"your email address"

"your URL here"

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Message #  19

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about effective keyword search engine
ranking. In this issue we are going to go talk about getting your
business noticed by using free website templates.

It may seem like an awfully intimidating process but once you
realize that there are free website templates you can use , getting
your website up and going won't be difficult at all. You don't need
to worry about having a lesser quality product just because it is
free. Most free Web templates are just as attractive and user
friendly as many of the higher priced web designs. Installing them
is not difficult either. The designers have made everything as easy
as possible for you to get your site running.

The website designers are offering you the free website template
because they want you to use other services they have. It might be
that they want you to use their web hosting service or they want
you to go back to them for bigger work and designs. Most of the
time, it is in their best interest to provide you not only with the best
looking fully functional website suiting all of your needs. They will
want to use you as an advertisement for their services. If you don't
look good, they don't look good.

As with most other services, you must agree to their terms and
services. Make sure to read them and make sure that you know
full well of what is expected of you. Also know what limitations
there are on what you can do with their free website template.
They may not want it used for different  situations and you don't
want to find yourself in conflict with the policies that they have.
They are nice enough to let you use their design for free, respect
their wishes. As you are using their design you become their face
on the web. They may not want it associated with any unethical or
illegal or even annoying activities.

When you find a designer whose products you like, let other
people know about it. If you promote their business they may be
likely to either make you an affiliate so that you get a commission
on their paid services. They may even offer to do some custom
work for you from time to time. If someone does you a favor, pay
them back. It can only bring about good things.

One thing to realize is that not all who offer free website templates
and designs are going to want to give you something for nothing.
There may be a catch in their offer so make sure that you read all
the fine print before you agree to something.

Also, if you are new to getting a website, make sure you have
found someone who is willing to give you great customer service.
Make sure that they have someone available to not only answer
your questions but help you work out bugs that may show up. Look
around and see what free website template designers are being
used and look for recommendations.

Once you get started making use of the website templates for free
and get a hosting account that allows you an unlimited number of
websites, you may find yourself a money making machine.

Make sure you look for your next issue soon. We will be talking
about two surefire methods for effective selling online.

"your name here"

"your email address"

"your URL here"

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Message #  20

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about getting your business noticed by
using free website templates. In this issue we are going to talk
about two surefire methods for  effective selling online.

If you want to know how to sell online and turn a few hours of work
into a steady income, you've got to take a closer look at some of
the many possible ways to generate revenue through online sales.
Just as one single style of shoe isn't right for every foot, not every
method for selling products or services online are a great fit for
every person. Your chances of success in selling on the Internet
increase if you choose a sales niche that is right for you. With that
said, let's consider a couple of surefire methods to help you learn
how to sell online:

Online Auctions

Of course you're probably already familiar with eBay, and there
are other online auction sites as well. One of the biggest hurdles to
effectively selling on the Web is getting traffic (visitors) to your
Web site. If you choose to market your goods through an online
auction site like eBay, you'll be able to get started without worrying
about generating visits, because the auction Web sites have done
the hard work for you. They'll be delivering the visitors, you only
need to find the right product and the right price.

Before you learn how to sell online via the auction sites, you also
need to determine how you intend to develop your inventory of
goods, so consider this: in many cases, people who became
adept at selling their products through the online auction sites
started out simply hoping to empty out their cluttered garage and
turn a few items they'd otherwise throw away into quick cash. Later
they found that they could purchase products wholesale and resell
them or perhaps they could frequent garage sales and lawn sales
in their neighborhoods to find goods suitable for auction.

Your Own Web Store

If the online auction route doesn't seem like a good fit, you might
want to consider setting up your own Web-based store as a
possibility for how to sell online. Your own store might be a good
option if you have many of the same item to market. In a case like
this, you'll have much more control over how your goods are
presented than if you'd chosen to go with an online auction site,
but of course there will be significantly more work for you.

In many cases you'll need to set up a shopping cart, a method of
payment, and organize the site based on the products you want to
sell. While that's more labor on your part, you will also be able to
avoid the listing fees and other costs involved with using another
company's site to market your products.

But don't forget, when you set up your own Web store you'll also be
responsible for bringing in the visitors, and that can be a very
labor-intensive or costly undertaking.

When you decide you want to know how to sell online, you'll find
that online auctions and your own Web store are just two of many
ways to generate revenue on the Internet. The key, no matter which
option you choose, is to go ahead and get started. Learn how to
sell online and start making extra money right now, then grow your
online business into a full time income.

Make sure you look for your next issue soon. We will be talking
about making money with craigslist while meeting the needs of
your customers.

"your name here"

"your email address"

"your URL here"

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Message #  21

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about two surefire methods for effective
selling online. In this issue we are going to talk about making
money with craigslist while meeting the needs of your customers.

It is fairly easy to make money with Craigslist if you know how to
take advantage of it. You may find it to be a goldmine. There are
millions worldwide who use the online classifieds known as
Craigslist. It doesn't really matter what it is you are offering, more
than likely there is a large portion of your niche market that is likely
using it to find what you are offering.

It could be anything from music, to new or used cars, to real estate
and mortgages, furniture, insurance, books, or pretty much
anything you can think of and people are going there to find it.
People love to find a bargain and get the cheapest prices for what
they want and they are turning to Craigslist to find it.

You may be asking yourself, "How does Craigslist make money?"
If you have a product or service of any kind you are very likely
going to be able to find buyers or subscribers there, lots of them.
As long as you use some creativity and ingenuity you can make a
strong offer that people using Craigslist will respond to. Writing
copy is very important as you have to be able to have it re-written
so that it will fit in as many categories as possible.

Customize it for the different groups you would like to reach. It will
only take a little tweaking to make it fit the different categories so
don't feel that you need to do a major reworking of the offer. Don't
be afraid to be creative with the way you phrase your offer. You
want to catch people’s attention.

When you are constructing your post on Craigslist you are going to
also make sure to have a title for the ad that will give the prospect
a reason to click it. They are going to be looking at several things
similar to your offer so make sure that you have all the key
elements and also a price that will grab their attention.

Those using Craigslist are used to getting quick responses so if
you aren't able to shoot them an email whenever they send you a
request of show interest use an auto responder. Anyone who
wants to make money with Craigslist is going to have to learn how
to deal with buyers who want attention quick. If you can't respond
fast enough you will lose the sale to someone else.

It will be important to make use of all the tools they have to offer to
make the most money at Craigslist. They have a tool called
AdNotifier that will alert you to new ads being posted in your
category. It is always good to check it out and make sure that you
are still competitive. Remember when you are constructing your
post that there are others wanting to make money with Craigslist
who will be doing the same. Also use your post to draw attention
to your websites using links and HTML.

As with anything, make sure that you know all the terms and
conditions well and that you follow them. It is a great tool to use but
will only be effective if you use it properly.

Consider Craigslist as another storefront and a great opportunity
to get more customers. There are plenty of people out there
needing what you can offer them. Done right you will find that it is
very easy to grow your business and make money with Craigslist.

Make sure you look for your next issue soon. We will be talking
about checking and increasing your Google page rank.

"your name here"

"your email address"

"your URL here"

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Message #  22

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about making money with Craigslist
while meeting the needs of your customers. In this issue we are
going to talk about checking and increasing your Google page
rank.

Google’s page rank is a patented algorithm.  Google considers
more than half a billion variables when determining your rank on
the search results.

No one person knows what all of these variables are – not even
the person who oversees the code.  So, anyone claiming to be a
Google rank check authority should be viewed with caution.

Still, there are some things we do know about how page rank
works.

Google flat out says that pages they believe are important get a
higher page rank than others.  Pages with higher rank tend to
appear higher in the search results, though you will see page rank
5 pages occasionally ranking higher than page rank 7 pages for a
specific search.

Google also sees the links on a page acting as a “vote” for other
pages.  So, if a highly ranked page links to your site, you get more
“juice” out of it than when a friend with no page rank links to your
site.

Most experts agree that backlinks from .gov and .edu sites to have
higher link juice than other top level domains because they are
restricted to not for profit sites.

One way to get .edu links is to take out online ads on college
newspaper sites.

But, any links from PR 2 or higher sites can help your page rank.
One way to get links is to post comments on with decent page
rank.  But make sure that Google “follows” the links on the page
first.  Some webmasters set their sites up so that you don’t get any
link juice from your posts.  You can do this by downloading free
software on the internet.

Other ideas for increasing page rank include:

Join forums and post a link back to your website in your signature.
Every time you make a post, you'll get link juice.

Submit your site to directories.  Each directory which lists you will
give you more of a chance of being listed higher in Google’s
search results.

Add an ezine to your site.  Not only will this allow you to keep up
with the people who visit your site, but you can also post
information about your ezine to ezine directories.

Publish articles on the article sites.  You can drive traffic to your
sites this way.  But, high PR article sites also give you link juice.

Create a sitemap on your website.  This lets Google know how to
index your page.

Link to other pages within your web site.  Putting links to the
internal pages within the web site allows you to increase your link
juice.

Continue building pages within your site.  Every page you create
and link back to your home page increases the strength of your
home page’s PR.

To do a Google rank check, you can install the Google toolbar to
your Firefox browser.

You can download the tool at:
http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html
This will give you the page rank of every page you visit.

A Google rank check will allow you to know how your site is faring
compared to similar sites so that you can take the steps needed
to
increase your ranking.

Make sure you look for your next issue soon. We will be talking
about some of the benefits of business to business marketing.

"your name here"

"your email address"

"your URL here"

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Message #  23

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about checking and increasing your
Google page rank. In this issue we are going to go over some of
the benefits of business to business marketing.

Business to business marketing has advantages over marketing
to consumers that make marketing even easier.  Business to
business companies market their products and services to
businesses rather than consumers in general. Some of the most
successful businesses exclusively supply to other businesses.

This is one of the most lucrative business models possible today,
and it has proven to be especially profitable when the business is
conducted online. If you’re considering going into business
providing products or services, then you'll want to look into
operating a business to business company.

With online business to business operation and marketing, many
of the expenses of running a traditional business are gone or
greatly reduced.  This positively affects all the other aspects of
running the company.  Less expense means less time spent
managing the money going out, and more money for important
things like business to business marketing and promotion.

No company will succeed without an advertising and promotion
budget.  And as many large, worldwide corporations have shown,
the more money spent advertising, the more people become
familiar with the brand. That breaks down into more customers
and more profit.

A company that does its business chiefly online won't need the
storefront that a traditional business does. And company that
relies on business to business marketing wouldn't benefit from a
traditional storefront anyway.  Since traditional customers won't be
coming in and out browsing goods or asking about services, the
need for a traditional shop area is eliminated.

This drops overhead costs dramatically.  There’s no huge
warehouse or building to pay heating, cooling and lighting bills on,
and no need for insurance to protect customers.

There’s also no need to pay a staff to man such a store, which
eliminates many of the expenses associated with being an
employer.  An online company that chiefly exists through business
to business marketing may still have employees and some
expense, but the lack of a storefront will greatly reduce the costs
associated with managing employees.

Now, money that would have been spent on necessities like
payroll and utilities can be better spent business to business
marketing and increasing the customer base.  The expense of
promotion is also lessened with this business model because it’s
so much easier to identify a target market.  There’s not as much
need to figure out exactly which consumer to market to as there
would be with most consumer products.

With business to business marketing, what it is that you’re offering
to business automatically identifies your target markets for you. If
you’re selling general business products like paper or office
supplies, then your market is large and wide open, and you'd do
best finding a particular angle to market your products to each
specific industry.  But if you choose a product or service that’s very
specialized, your marketing research is simplified a great deal.

The internet is great for b2b marketing because of its word-of-
mouth properties. While many of your customers will find you
thanks to your business to business marketing and promotion,
many more will because of social networking.

Make sure you look for your next issue soon. We will be talking
about

"your name here"

"your email address"

"your URL here"

---------------------------------------------------------------------


Message #  24

subject line: All About Internet Marketing

Hello "autoresponder code here",

In the last issue we talked about [add in].
In this issue we are going to talk about whether or not you
should pay an affiliate to promote your product.

Many product owners wonder whether they should pay an affiliate
to promote their product.  While I think the answer is generally yes,
there are exceptions to when you want to pay an affiliate.

You can only get so many people to come to your website on your
own.  Your pay per click resources are limited and you can only
write so many articles and create so many back links before your
time is exhausted.  If you have an army of affiliates promoting your
product, you simply will be able to make more sales.  If your
affiliates aren't poaching off of the sales you would make yourself,
paying affiliates to market your product is a no brainer.

If you were selling chocolate chip cookies, each additional dozen
cookies would cost you money to produce.  But digital products
are different.  It costs you almost the same amount of money to
produce one product as it does to produce a million.  Therefore,
why wouldn't you want to pick up low hanging fruit by paying
affiliates to promote your product?

Additionally, once you get a customer, you can sell to him or her
for life.  If you have structured your product line correctly, you can
pay an affiliate 75 percent of the original purchase price, but
continue to market to that customer for the rest of his life without
paying the affiliate any additional money.

Affiliate marketers are very good at their area of specialization or
they wash out quickly.  Some are experts at pay per click and
know how to deliver traffic to your site that converts.  Others put in
the time to write articles that pre-sell customers on your product
before they ever land on your page.  Video marketing, forum
marketing, and classified ads are other specialties of affiliate
marketers.

So, are there times when it doesn't make sense to pay affiliate
marketers?  Yes, there are.

If you are only going to sell 100 of an item and you have 1,000
responsive people on your personal email list, you will probably
not want to pay affiliates.  When you can sell out the subscription
yourself, there is no need to split the proceeds.

Another time when you may want to consider not using affiliates is
when you want to control how the product is marketed.  When you
open the product up to affiliate marketers, you lose control of the
advertising process.  Marketers could spam safe lists or classified
sites and give your product a bad name.

Most product owners, however, find that the benefits outweigh the
down sides of paying affiliates.

Clickbank is the most popular way to set up an affiliate program
for digital products.  PayDotCom tried to give Clickbank a run for
its money, but hasn't taken off as well as the promoters hoped.
You can also set up a script to run an affiliate program.  The $7
script and Rapid Action Profits are two scripts which let you pay
affiliates.

Make sure you look for your next issue soon.

"your name here"

"your email address"

"your URL here"

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Message # 25

Use this as a template for even more issues

subject line:

Hello "autoresponder code here",

In the last issue we talked about ......................
In this issue let's go over ..................

>>>>>>>Add in your content here<<<<<<


Make sure you look for your next issue soon.

"your name here"

"your email address"

"your URL here"


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possible in the creation of this newsletter, notwithstanding the
fact that he does not warrant or represent at any time that
the contents within are accurate due to the rapidly changing
nature of the Internet.

The Publisher will not be responsible for any losses or
damages of any kind incurred by the reader whether directly or
indirectly arising from the use of the information found in
this course.

This newsletter is not intended for use as a source of legal,
business, accounting or financial advice. All readers are
advised to seek services of competent professionals in legal,
business, accounting, and finance field.

No guarantees of income are made. Reader assumes
Responsibility for use of information contained herein. The author
Reserves the right to make changes without notice. The Publisher
Assumes no responsibility or liability whatsoever on the behalf of
the reader of this newsletter.